John Williamson is a Creative Solutions Lead at LinkedIn, advising global brands on content, branding and employer brand strategy.
Before joining LinkedIn, John’s career spanned media, publishing and brand marketing. He began in TV production at ITV, later moving into social media and community management, before becoming The LadBible Group’s first Marketing & Brand Manager. There, he helped shape the brand’s early growth, overseeing marketing strategy and scaling one of the world’s most engaged publisher communities.
Following this, John served as Group Marketing Manager within financial services recruitment, where he partnered closely with LinkedIn for several years as a client, focusing on brand, talent and employer branding strategies, before ultimately joining the company.
Today, with nearly eight years at LinkedIn, John advises organisations across industries on how to build relevance with modern audiences, own attention in competitive feeds, and turn content into a genuine commercial and reputational advantage.
A frequent conference speaker and panelist, he brings a practical, audience-first perspective shaped by both client-side and platform experience.