Whether you like it or not, you are already a personal brand. The question, Fredrik Fornes says, is only how strong you choose to make it.
Just five years ago, Fredrik was an introverted journalist facing unemployment in Norway. He turned to LinkedIn, sharing his ideas with an audience of just 200 followers.
It wasn’t easy — Fredrik felt the same way so many others do about LinkedIn: it seemed intimidating and even scary to put himself out there. But he pushed through the discomfort, and what happened next transformed his career.
Fredrik grew his network to over 50,000 followers, was recognized as the top LinkedIn expert in Norway, and gained opportunities he never imagined—media features, podcast invitations, and even a TEDx talk.
In this talk, Fredrik will show you:
• How to take control of your personal brand, even if you’re starting from scratch or feel hesitant about putting yourself out there.
• How to deploy practical strategies to turn LinkedIn into your platform for growth, opportunities, and authenticity.
• How to build your confidence to step out of the shadows, become visible, and build a personal brand that opens doors to new possibilities.